As the number of email users might increase to almost 4.3 billion by 2022. Sounds like a big opportunity for marketers to invest in email marketing. You can send emails to your potential customers. Keep them updated about your deals, events, upcoming offers, etc.

Email marketing tools make it easy to measure the ROI. All these tools provide basic analytics on metrics like open rates, click rates, etc. Email Marketing is an evolving marketing trend that never gets old. 

You might be finding efficient email marketing tools that will save your time & money. As it is quite a tough job to maintain your emails for your brand or business on different platforms at a time.

“Email has an ability many channels don’t: creating valuable, personal touches—at scale.”  

– David Newman.

Email Marketing Tools:

Sender Email Marketing:

Sender helps startups and fully established businesses grow with its efficiency as it provides useful features that enable them to take their email marketing strategies to the next level.

Key Features:

  • Smart email automation.
  • User-friendly drag & drop email design-builder.
  • Free template-library.
  • Responsive emails.
  • Signup forms.
  • Pop-ups to grow your audience
  • Advanced email campaign management.

PROS & CONS:

The sender has a user-friendly interface along with affordable pricing on all its plans. With efficient functionality and multiple integrations, it also includes 24/7 customer support. On the other hand, its segmentation can be a little tricky for some users.

HUBSPOT EMAIL MARKETING

Marketing automation tool Hubspot helps businesses grow with its forever plan. It also introduced its free email marketing service to support small businesses’ transactional email needs. 

The tool features a handy drag-and-drop visual editor, and it also comes equipped with ready-made templates to get you up and running immediately. 

Key Features:

  • Easy-to-use drag-and-drop editor.
  • Customizable goal-based templates.
  • A/B testing & advanced marketing automation features.
  • Audience segmentation based on contact list membership.

PROS & CONS

Hubspot supports a simple user interface and supports six languages.

It allows access to countless resources such as HubSpot Academy so that you can learn how to use the tool and become a better marketer

Its cons include emails that involve HubSpot’s branding, Only basic templates available in the free plan. Limited support with the free plan & No A/B testing functionality in the free plan.

SendinBlue

Run effective campaigns in an automated, seamless manner by using Sendinblue. It allows creating high-quality newsletters with its drag-and-drop features with just a few clicks.

Even beginners with zero knowledge of coding can easily use this platform to create attractive and efficient newsletters.

You can target narrow audience segments with the right message.

Key Features:

  • CRM integration for you. 
  • Unlimited contacts.
  • Bulk Email supports.
  • Email template library.
  • A/B testing of email subject lines.
  • Dynamic content to give your emails a personal touch. 

PROS & CONS 

  • It provides a comfortable pricing structure for small businesses that is easy to use
  • Less than perfect customer support.

Mailchimp

A cloud-based email marketing tool that lets you create, execute, track email marketing campaigns. You can easily create integrated campaigns with social media, email, ads, and other modes.

Marketers can also track data and get insights from it to improve the email marketing campaign. Mailchimp is a widely used email marketing service for small businesses.

Key Features

  • Spam filter diagnostics & Autoresponders
  • By time zone Segmentation of contact lists.
  • Tools for social networking integration
  • Integrated marketing CRM
  • Integration with 300+ apps

PROS & CONS

  • An exceptional support team.
  • Scalable pricing plans & GDPR-compliant.

Whereas the cons include:

  • Support only with paid plans.
  • Phone support only with the top-tier plan.

Using email can greatly benefit businesses as it provides efficient and effective ways to transmit all kinds of electronic data.

Email marketing tools give your business the ability to reach customers easier than ever. 

Use these tools to efficiently grow your business. And to learn more informative articles, explore Webhiggs