COVID-19 has changed many directions towards the digital transformations. The COVID-19 pandemic has forever changed online shopping behaviors, according to a survey of about 3,700 consumers in nine emerging and developed economies.

The survey, entitled “COVID-19 and E-commerce”, analyzed how the pandemic has changed the way consumers use e-commerce and digital solutions. It covered Brazil, China, Germany, Italy, the Republic of Korea, the Russian Federation, South Africa, Switzerland, and Turkey.

This survey shows that more than half of survey’s respondents now shop online and feel more ease as compared to walk-in shopping.

Consumers in emerging economies have made the greatest shift to online shopping, the survey shows.

“The COVID-19 pandemic has accelerated the shift towards a more digital world. The changes we make now will have lasting effects as the world economy begins to recover,” said UNCTAD Secretary-General Mukhisa Kituyi.

He said the acceleration of online shopping globally underscores the urgency of ensuring all countries can seize the opportunities offered by digitalization as the world moves from pandemic response to recovery.

The survey conducted by UNCTAD and Netcomm Suisse e-commerce Association, in collaboration with the Brazilian Network Information Center ( and Inveon, shows that online purchases have increased by 6 to 10 percentage points across most product categories.

And these products have shown a significant importance for the respondents. The biggest gainers are ICT/electronics, gardening/do-it-yourself, pharmaceuticals, education, furniture/household products and cosmetics/personal care categories.

Alexandre Barbosa, manager of the Regional Center of Studies on the Development of Information Society ( at the Brazilian Network Information Center ( said that “During the pandemic, online consumption habits in Brazil have changed significantly, with a greater proportion of internet users buying essential products, such as food and beverages, cosmetics and medicines.”

If we talk about the strongest and weakest online shopping trend among countries, then with the strongest rise noted in China and Turkey and the weakest in Switzerland and Germany, where more people were already engaging in e-commerce.

In general scenario we may say that, COVID-19 despite the deadly circumstances have created many platforms to learn, earn, and shop with digital transformation manner.

Do you agree with us, if yes let us know your thoughts?

For more COVID-19 updates, read our blog.